Most certainly a marketing strategy for a startup ? :) I'd make sure not to reveal too much. Although I agree with the fact that ideas have no value, execution matters, and you might not want to disclose too much of it ?
Example here from Jeremie Berrebi on twitter (edited from the non-relevant parts to this post):
"* Meeting with Xavier Niel @Iliad/Free in 20mins about 3 hours ago from TwitBin 
* Just finished a lunch with Michel de Guilhermier about 5 hours ago from mobile web With Oliver Jung, one of the biggest German Business Angel (Mariott Hotel-Champs Elysees) about 8 hours ago from mobile web * Meeting with Xavier Marvaldi (M6Web CEO) in 5 mins. about 11 hours ago from mobile web * Registered Faceshops.com :-) 09:19 PM May 27, 2007 from TwitBin * With Guillaume Cabane & Frederic Clement@Villa Pereire 05:51 PM May 27, 2007 from mobile web * With Christophe from Effiliation@Villa Pereire 05:22 PM May 27, 2007 from mobile web * It's raining in Paris !! Arrived near place pereire for a lunch with Eric Bennephtali, Kingoloto President 01:44 PM May 27, 2007 from mobile web * Just found an excellent blog in english about Web2.0 & Asia: http://www.web20asia.com/ 12:27 PM May 27, 2007 from TwitBin * Playing with Facebook : My profile is here : http://tinyurl.com/2duvyl 11:28 AM May 27, 2007 from TwitBin * Testing Twitter from Facebook....The Facebook API will really kills all the others social networks 05:29 AM May 27, 2007 from Facebook * Just arrived in Paris-3.30am. It will be a very long day :-) 04:29 AM May 27, 2007 from mobile web * In the plane to Paris. Taking off in 5mins...Good night
* Zlio is still looking for his VP US Operations : http://tinyurl.com/24wu7n 02:45 PM May 25, 2007 from TwitBin
* @tariqkrim: Can you check for me who are the best affiliation network in Japan ? 08:45 AM May 25, 2007 from TwitBin in reply to tariqkrim
*Calling Clauer 03:02 PM May 24, 2007 from TwitBin
OK, this might not tell you much, but to the trained Internet professional you see that:
- ZLIO (Jeremie's company) is preparing to go to Asia
- is developping an affiiliation / viral strategy
- is meeting / talking to Microsoft (technology guy), Apple (B2B shops guy)
- developping a startegy on social network Facebook
- looking for investors or is co-investing with some of the top connected European B2B investors
- meeting with clients / potential clients (with names !)...
Read twits folks, read twits... Even Scoble discovers stuff on twits. And I hence respectfully disagree with Pierre Chappaz on the importance of it (maybe he was just trying to create some buzz :) ?.
