Charlie: you got to the gist of it. I heard Guy Kawasaki talk back in 2000 at EuroDisney at a Tornado Insider event. He does have charisma indeed, and although his content is very simple and obvious, it’s great material. Thanks for the review of Guy’s latest book, The Art of the Start. I’m quoting some of your nuggets:
And here are some notes I made while reading The Art of the Start:
- For partnerships, find an internal champion who can keep the partnership alive, don't use a committee. <<< Very crucial in any endeavor.
- Learn the art of schmoozing: circulate, ask good questions and listen, follow up, make it easy to get in touch, be passionate, read voraciously, give favours, return favours, ask for favours in return. <<< It's a give and take.
- Branding: simplify simplify simplify the product. <<< Yes.
- Recruit evangelists:ask, look for believers, let bloom,assign tasks and expect them to get done, nurture and support, give them tools <<< That's why I had an outreach program.
- Make sure everyone can talk the walk. <<< Every employee represents your company.
- Some fun advice on marketing shirts: Not white, little text, large fonts, make it cool, and consider kids' sizes. <<< True Kawasaki Wisdom
- Seminars for lead generation. <<< This ties back, somewhat, to the Marketing Sucks recommendations.
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