Not quite a real online-DVD rental service as we know it (Netflix, glowria.fr), but a service able to create confusion in the minds of consumers that Stelios is launching such as service. After entering the MVNO market (well, announcing really...), he partners with probably the best online DVD player in the UK, VideoIsland.
Everyone in the DVD industry had been expecting this move for a long time, as easy has a brand permission to extend into this space.
From their press release:
This online service at www.easyCinema.com will offer consumers the chance to rent DVDs for as little as £1.99 a time on a pay-as-you-go basis and will allow consumers to keep their DVDs for up to 21 days. Consequently, easyCinema DVD rental will be both about half the price of its high street competitors and will allow its customers to keep their DVDs for about ten times longer.
easyCinema DVD rental will have a stock of 25,000 titles available to rent including the latest new releases, documentaries, world cinema and TV series, offering ten times the selection available on the high street. As an online service easyCinema DVD rental will be open to customers twenty-four hours a day and will also offer free delivery and free return postage.
