As a boardmember of glowria, the #1 online DVD-rental service in France, I am very often asked about new disruptive technologies or substitution threats.
- Aren't we afraid of video-on-demand ?
- what about the new DVD formats (check today's NYTimes article on Blu-ray DVD and High-Definition DVD)
- what about our retail competition?
- what about our online competition?
- what about those DVDs which last a few hours (check Mihai's reply, CEO of glowria, here) ?
- etc.
Our focus on building this company has always been targeting the mass market families. We do not believe these new technologies will disrupt our business model in a mass market scale before many many years. Hence it is good to experiment, but there must be value to consumers.
Our focus is to bring them that: fantastic service and convenience (home delivery of DVDs in a very short time frame), value for money(no penalty fees, everything is included), choice (the best selection of movies available on the market) and family security (no adult movies in our catalogue).
These simple values have made the company an instant success in France, allowing us to leapfrog competition, win a number of awards (eg. best start-up trophy at Capital-IT fall 2003) and sign very prestigious partners such as Carrefour, Philips and AOL.
Are you already a member of our community ? If not, there is an introductory offer of ONE EURO (1€) for the first month. Try us, you'll be hooked to the service.
