Is Twitter Dead ? Le débat, avec Nicolas Bordas... par frenchweb
Page du débat chez Frenchweb.
Page du débat chez Frenchweb.
I took me a long while until I finally went to buy an iPad last week. I spent the first few days trying to find proper iPad apps, and organize them into something useful. As I only got the wifi version, I don't really use it as a portable computer, but as a content reader, and I update the content when I get a wifi signal.
There are a few thoughts, in addition to the current comments on the iPad magazines being wall gardened and the new form of interactive CDROMs. I tested the device in various environments, including a couple of hours outdoors in the park, in my bed (20% of the time spent it seems), sitting in a couch at my club, etc.
A few comments on the apps:
Opportunities for e-commerce : buy a whole basket of products
Turning magazine reading into a game : the more you read, the more content you unlock and experience points you gain
Updating content after an issue has been published (just like the web ;)
More intuitive navigation between articles
Opportunities for ecommerce (on this watch for example)
eMarketer has published a new report on the size of online video ads. Take it with a pinch of salt, who knows what the future might be. These numbers were published almost a year ago, so I would look up updated numbers...
Interesting though to compare the size of Youtube's marketshare and revenue for this year, with the market of online video ads this year...
These numbers should also be correlated to the overall internet video ad market. Search this blog for those numbers ;)
Always interesting to check the reality of the market sizes (courtesy of eMarketer)
I'm still suspicious of ad-funded businesses: when you substract Google revenues, other search engines, the top 5-10 portals in the world, there's not much left for the gazillion other businesses who rely on ads to grow their business...
reposted from Om Malik's Gigaom:
* Denmark, the Netherlands, Iceland, Norway, Switzerland, Finland, Korea and Sweden lead the OECD with broadband penetration well above the OECD average, each surpassing the 30 subscribers per 100 inhabitants threshold."
Reposting eMarketer + Comscore data:
"Internet users in the US watched 11.5 billion online videos in March 2008 , up 13% over February 2008 and 64% over March 2007, according to comScore Video Metrix. That is an average of 83 videos watched per viewer during March."
"Nearly 139 million U.S. Internet users watched an average of 83 videos per viewer in March"
"Other notable findings from March 2008 include:
- 73.7 percent of the total U.S. Internet audience viewed online video.
- 84.8 million viewers watched 4.3 billion videos on YouTube.com (50.4 videos per viewer).
- 47.7 million viewers watched 400 million videos on MySpace.com (8.4 videos per viewer).
- The average online video duration was 2.8 minutes.
- The average online video viewer watched 235 minutes of video."
"Nielsen Online also measured online video viewing in March 2008, with different results. Nielsen, which only measured streams, reported an average of 137.3 minutes of online video viewed for the month—nearly 100 minutes less than the comScore study."
"One explanation for the difference between the comScore and Nielsen data is that Nielsen did not include universities, which are home to some of the most active online video viewers.
Another possibility is that downloaded videos could include more full-length movies, which are longer than most videos, and would therefore increase the average amount of time spent watching online video in contrast to a streaming-only sample.
David Hallerman, senior analyst at eMarketer, said that online video viewing data indicated possibilities about ad-supported online video sites—but only possibilities. He noted that just because people were watching video online did not guarantee that advertising dollars would follow.
"In fact, even if downloaded longer-length videos such as movies were the missing element between comScore and Nielsen data, that video content would still be difficult to monetize through advertising," Mr. Hallerman said"
Since I've moved to twitter for my main way of communicating online, the traffic on my blog had decreased quite significantly. In particular I hardly ever get a comment anymore.
So when I started getting 10 comments in a hour a few days ago, I knew something was wrong : Digg ? Slashdot ? engadget ? Techmeme ?
As a mater of fact, Robert Scoble wrote about my problems with Facebook, and that drained a LOT of traffic to the site.
Hey Robert, You should get some advertising on your blog (nice new design btw), one per post... Advertisers would surely love it :)
Thanks for the link love.
Reading through the just publisged (April 3rd) IAB Digital Video Ad Format Guidelines and Best Practices, I had to write down a few comments:
General comments :
1) this document only applies to the web, and does not take into account the emergence of convergent devices (IPTV, mobile, podcasts) in addition to the Web. In particular we should probably treat linear and non-linear video ads in the same way on those devices. This document lacks a proper approach to other devices.
2) no recommendation on how to measure ad performance and stats ? This is a key feature for accurate ad-serving & selling campaigns
Page 3 : good focus on the 3 types of ads I've been discussing for at least a year. Now they have names :
- In-stream video Linear video ads
- in-stream video non-linear video ads
- in-stream video companion ads
Page 6: some of the specifications do not make total sense:
- Video file technical specifications:
. 2 Mbps bitrate is way too much with current videos. Try 400Kbps for video and 96 Kbps for audio for example as a minimum. We need to keep in mind the download link.
. A key frame every second is not a proper way of doing this. Some content require a lot of keyframes, some other do not (newscast with a speaker for example). I would rephrase to be a recommendation only.
. MPEG2 is a lousy codec that takes too much space for the Internet. It should be removed from the list. WMV, H.264 are great. What about divx or xvid ;) ?
. ratio : 4:3 and 16:9 then totally ignore that some mobile phones, used in UGC to dot respect this ratio. playing a video + ad will then require to have a video play in 4:3 or 16:9 ratio ?
. no maximum file size for the ad ?
Page 7: frequency capping
. it should not only be a frequency capping for the campaign, but also for the creative file. Seeing the same ad over and over creates a problem with video. I would recommend creating several creative files for one campaign
. no recommendation on when an ad should be displayed
. no recommendation on how often a non)linear ad should be displayed within a video file or a playlist ?
. this recommendation only takes into account banner overlays. what about LOGOS, Picture-in-Picture, rolling text ?
Finally, I see no recommendation on bundled ads (different than companion ads)
. an intro bumper + post-roll
. an overlay + post roll or ending bumper ?
Version 2 of this documents is definitively in beta phase still.