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17 April 2006

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Listed below are links to weblogs that reference big tech M&A last week involving Europeans:

» Case study : rebranding costs from ICT Station
With all the mergers happening here and there, its a good opportunity to make a case study about rebranding costs. Indeed you have to think of 2 type of costs : direct rebranding cost and intangible rebranding costs. The first one is pretty stra... [Read More]

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