Just got the email below in my inbox. It's great, I loved Google's Keyhole, I guess I'll like their new name ;). And I'm starting a new category on Maps...
Today, we are announcing some exciting news. We are releasing a public beta of Google Earth (free), Google Earth Plus, and Google Earth Pro. As a Keyhole LT/NV subscriber, you receive access to Google Earth Plus, the upgraded version of the software.
Why Google Earth Plus?
Google Earth Plus features built in Google search, driving directions, and 3D buildings in 38 US cities. Additionally, Google Earth Plus includes these new features:
[lots of stuff]
We hope you'll enjoy Google Earth Plus. We are also happy to announce that we are automatically extending your subscription, set to expire on 6/3/07, for one additional year free of charge.
[that's super nice.]